ITA Member Q&A: Azavar Technologies

Company Name: Azavar Technologies
Executive Name: Madhu Thota
Title: Technical director
Product/Service: Web strategy and application development
Company Size: $1 million to $3 million

Web Site: http://www.azavar.com

Read the full article: Illinois Technology Association

ITA: In about 10 words, what problem does Azavar Technologies solve for your clients?
Madhu Thota: With the right technologies, we help our clients to crystallize and implement their Web strategy.

ITA: What motivated you to join Azavar Technologies?
MT: I started out as a tunnel-visioned techie before moving on to other roles. Here was an opportunity to build a bleeding-edge team, put in practice tools that ensure quality and on-time product delivery and be part of a management team that shares this vision.

ITA: How has your business sector evolved over the last five years?
MT: Irrespective of size, almost all our clients now expect a richer and unique Web presence driven by analytics. They have a much lower tolerance for cost overages. On the technology side, we now have tools that help make this happen at a lower cost.

We just rolled out a virtualized platform that has greatly enhanced our development and maintenance capabilities while various software tools allow for richer and faster product development.

ITA: In Web site design, what trends are you recommending now for your clients to keep up with the changes of the Internet?
MT: First, your site is your key marketing tool. Invest in it. Second, it has lifespan of a couple years. Keep it fresh. Third, take charge with a content management system included in every site. We train our clients to maintain the site content and avoid needless maintenance contracts with vendors.

ITA: What trends do you see heading into 2009 that are relevant to the industry and your company?
MT: Our small and mid-sized clients will continue to move ahead with adoption of new technologies that provide tangible productivity gains and competitive advantages. It will be a challenge to see the same with our larger clients.