Michael Krantz from the Google Blog Team seems to think that we should only use the word "Google" under certain circumstances:
While we're pleased that so many people think of us when they think of searching the web, let's face it, we do have a brand to protect, so we'd like to make clear that you should please only use "Google" when you’re actually referring to Google Inc. and our services.
Correct me if I'm wrong, but isn't search, Internet search, a Google service? Given Google's market share of Internet searches, isn't it safe to say that if we have "Googled" something then we have used Google search to find something on the Internet? Unless otherwise explicitly stated, as the last example in the post shows, which is probably not as common an occurance as they would have you claim.
Maybe I'm off the mark.
So if Google is so adamant about protecting its brand, and who can fault any company for that, should we expect to see a new product offering call Google Audio Surveillance that will keep track of all the uses of the word "Google" and take appropriate action against those who use it improperly?
How else do you propose Google keep its brand from falling deeper into the common lexicon of the world?
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