Americans are now using smartphones and tablet apps more than PCs to access the Internet. According to CMOCouncil.org, by the end of 2017, 87% of the total sales of Internet-enabled technology will be made up of mobile devices and nearly 25% of overall eCommerce revenues will come via mobile devices.
There’s a plethora of other statistics out there supporting the simple fact that the proliferation of mobile devices and the way people use them are continuing to expand at a break-neck pace. It’s no longer an option to have a mobile strategy, it’s become a necessity. But where to start? Here are 4 steps you should consider in building a better mobile strategy: