A New Era of Website Personalization
Today we’re experiencing a new era of website personalization. Members of a generation steeped in Facebook, Instagram, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving expectations of the online experience, best-in-class organizations are moving beyond the static cookie-cutter approach found on many of today’s websites. Instead they are proactively managing the user experience based on specific profiles and online behaviors.
The advantages of a more personalized approach are clear. Rather than asking visitors to wade through mountains of information to find what they want and need, the most relevant pages, products and offers are filtered and displayed to improve the user experience and move individuals along the path towards a purchase decision or other action. This paper takes a close look at personalization, how it works and the tools you need to tailor and deliver personalized content to your website visitors.