Azavar Technologies Blog

Four Steps to a Better Mobile Strategy

Posted by Azavar Development Team

August 12, 2016 at 10:00 AM

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Americans are now using smartphones and tablet apps more than PCs to access the Internet. According to CMOCouncil.org, by the end of 2017, 87% of the total sales of Internet-enabled technology will be made up of mobile devices and nearly 25% of overall eCommerce revenues will come via mobile devices.

There’s a plethora of other statistics out there supporting the simple fact that the proliferation of mobile devices and the way people use them are continuing to expand at a break-neck pace. It’s no longer an option to have a mobile strategy, it’s become a necessity.  But where to start?  Here are 4 steps you should consider in building a better mobile strategy:

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Topics: Mobile Apps

Most Businesses Hate Their Website, Do You?

Posted by Azavar Development Team

August 9, 2016 at 9:00 AM

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How happy are you with overall performance of your company website? If you're like most organizations, you're probably a bit concerned that your site may be lagging in some key areas that could be costing you business.

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Topics: Website Development

How to Supercharge Conversion Rates With Your Website

Posted by Azavar Development Team

August 2, 2016 at 4:30 PM

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Congratulations!  Your website is launched and is getting decent traffic. However, the analytics are telling another story; one of high bounce rates and little in the way of improved sales or leads. 

If you’re a website owner, digital marketer, or sales professional, you understand the criticality and challenge to improving your online conversion rates. Here are some basic tips for turning your web traffic into solid business leads.

Have a Strong and Unique Value Proposition

Online users decide within a matter of seconds whether they want to continue on your site or bounce to a competitor’s site. A strong and unique value proposition that sets you apart from the competition should be the first thing visitors see when they arrive at your site.

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Topics: Website Development

5 Effective Web Design Tips for Ensuring a Great First Impression

Posted by Azavar Development Team

August 1, 2016 at 1:00 PM

web-design-chicagoWhen it comes to web design, you often only get one chance to keep visitors from clicking the back button on their web browser. Web design is a lot like going to an interview: you get just a few seconds to make your first impression on site visitors. Depending on that impression, you could convert a lot of paying customers or lose visitors forever.

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Topics: Website Design, Website Development

5 Simple Ways to Improve Customer Experience

Posted by Azavar Development Team

July 27, 2016 at 1:56 PM

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Companies are increasingly becoming aware of the need to create an excellent customer experience (CX). However, taking it from an awareness to actually implementing it can seem like a daunting task.

Before we delve into best ways of achieving a successful customer experience, let’s define what it is. According to our friends at Wikipedia, it is defined as “the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. It is measured by the individual's experience during all points of contact against the individual's expectations.”

Perhaps the two most important points to take out of that definition is: 1) it occurs over the duration of the relationship, and 2) it occurs during all points of contact and is measured against the individual’s expectations.

Certainly, companies like Amazon and Home Depot have set the bar high, leaving individuals to expect a similar experience wherever they go. While it may take years to achieve a complete and cohesive CX in your company, here are 5 tips to get you going in the right direction.

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Topics: Website Design

7 Crucial Website Personalization Tactics You Should Be Implementing

Posted by Azavar Development Team

July 27, 2016 at 12:51 PM

The following is an excerpt from the popular whitepaper titled Website Personalization: 7 Tips to Avoid a Cookie-Cutter Online Presence. For more expert tips on tailoring and delivering personalized content to your website visitors, be sure to check out the full guide by clicking here.

A New Era of Personalization

Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving expectations of the online experience, best-in-class organizations are moving beyond the static cookie-cutter approach found on many of today’s websites. Instead they are proactively managing the user experience based on specific profiles and online behaviors.

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The advantages of a more personalized approach are clear.  Rather than asking visitors to wade through mountains of information to find what they want and need, the most relevant pages, products and offers are filtered and displayed to improve the user experience and move individuals along the path towards a purchase decision or other action. This paper takes a close look at personalization, how it works and the tools you need to tailor and deliver personalized content to your website visitors.

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Topics: Customer Journey, Website Personalization

6 Best Practices When Designing Web Apps for Your Business

Posted by Azavar Development Team

July 25, 2016 at 3:30 PM

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Topics: Website Development

How to Find and Hire Qualified Web Developers

Posted by Azavar Development Team

August 19, 2015 at 2:08 PM

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Quality web development is essential to your site’s credibility and success. By hiring great web developers who understand the goals of your business, you increase the chances of internal growth and solid customer relationships. Whether it’s for a large project or the long haul, here are a few things to look for when hiring your next rock star developer.

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Topics: Website Development, Mobile Developers

What is an Intranet? How it Can Benefit Your Organization

Posted by Azavar Development Team

August 10, 2015 at 12:35 PM

What is an Intranet?

An intranet is a subset of the online world that represents a closed private network, in which only members with permission have access. An intranet is often used by businesses to streamline internal communications, team collaboration, and network security. In this article, we share some of the most common uses and internal benefits that intranets have to offer.

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Topics: Intranets

How Well-Crafted is Your Mobile App Strategy?

Posted by Azavar Development Team

August 3, 2015 at 8:49 AM

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Mobile applications have become increasingly attractive to businesses looking to increase overall sales, marketing reach, and organizational efficiency. Finding a qualified developer who ensures your project is compatible with industry standards and tested for quality across all platforms for stability & functionality, will help promote app success. Here are a few things to keep in mind before building your next state-of-the-art mobile application.

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Topics: Mobile Apps